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Winter strawberries

November 19, 2012

The Florida Strawberry Growers Association stopped by our offices and shared some delicious recipes and entertaining ideas. As the daughter of a strawberry farmer, I know a lot about this crop. I grew up working in the strawberry fields of Maryland. But I wasn't aware that fresh Florida stawberries (known as winter strawberries) are planted and grown specifically for sale in December through Easter. Chocolate-dipped strawberries for holiday parties? Yes, please.

Berries are booming with consumers, and Rabobank, a major agricultural lender, has forecast that the current trend for berry sales in the United States will continue at a 7% annual growth rate over the next three years. On Nov. 1, Rabobank’s Food and Agribusiness Research and Advisory group released a report, titled “The U.S. Fresh Berry Boom — Who Will Profit from the Growth?” The report states that while berry sales will continue to trend upward, escalating production costs, labor and land issues, import competition, and the sheer market power of retailers will make it challenging for farmers.

Here are some yummy strawberry recipes for you to try over the holidays. Enjoy your fruit!

Comments (1)

lothringen wrote:
Since we moved to Lantana, Florida, strawberry consumption is certainly up in my family. For more than half the year we can buy 2 big strawberry cartons at the Winn-Dixie for $5! Nice to have you caught up and poking around your back yard again, Betsy.

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