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Sweet Sunrise Strawberry

New strawberry is a high-yielding cultivar that ripens in June. It produces large, firm, attractive fruit with excellent quality.

Sweet Sunrise is a new strawberry cultivar from the Agricultural Research Service’s Horticultural Crops Research Unit in Corvallis, Oregon. The most outstanding characteristics of Sweet Sunrise are its outstanding fruit quality, its medium-large fruit size, and its early ripening. These characteristics make it well suited for the fresh or processed fruit markets.

The new strawberry is a high-yielding cultivar that ripens in June. It produces large, firm, attractive fruit with excellent quality. According to ARS plant geneticist Chad Finn, Sweet Sunrise was high yielding in every trial and location. Yields were comparable to, or higher than, those of other recent releases such as Charm, Valley Red, and Sweet Bliss or the industry standards Tillamook, Totem, and Hood. In all evaluations, Sweet Sunrise was rated excellent and comparable to Totem for commercial processors.

“Sweet Sunrise was selected in 2000 from a cross made in 1998 between Puget Reliance and B 754. Puget Reliance is a standard in the Pacific Northwest, especially for the fresh-market strawberry industry, because it is high yielding, large fruited, and well adapted to the region’s climate and disease complexes,” says Finn. “B 754 was an advanced selection in ARS’s Beltsville breeding program in the 1980s and 1990s. I identified it as being potentially valuable germplasm for the breeding program in Oregon because of its large attractive fruit, very good eating quality, and perceived high yield.”

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