Improving John Deere equipment | Living the Country Life

Improving John Deere equipment

How does John Deere improve their equipment from year to year?

Radio interview source: Barry Nelson, Manager, Media Relations, John Deere

In this edition of Maintenance Monday, we're answering a question from Shania in Missouri. She wonders when John Deere comes out with new equipment, has the company looked at statistics from the past to figure out how to improve the products? Does it also consider what people want from their machinery?
Deere spokesman Barry Nelson says they have a number of processes to improve product development. For example when a customer makes a purchase, they are sent a satisfaction survey asking about everything from the dealer experience, to how the machine is working for them. 
He says the company also listens to customers' opinions through focus groups.
"We try to bring customers in from time-to-time, to actually ride and drive the equipment, and think about different suggestions they might have but also working with our engineers to figure out ways to make these machines more productive, more efficient, more comfortable for the operators," he says.
Nelson says machinery changes are also driven by government mandates, and rapidly-changing technology.
"We have what we call John Deere farm site strategies where we're taking the same machines we've had in the past, but we're putting on new technology that, for example, will allow a satellite to assist you in steering that tractor or combine," says Nelson.
Timing of new machinery developments from concept-to-the-marketplace varies depending on the product. However, Nelson says changes happen a lot faster thanks to the latest engineering and computer systems.  
If you have an idea for a product improvement or innovation, Nelson suggests visiting the customer contact center on the John Deere website. Your comments will then be directed to the correct people.

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